Strategic Plan

Strategic Plan 2023-2025

Hopewell strives to be a premier therapeutic farm community with a unique healing model and recognized as a leader in its field both regionally and nationally.  This plan seeks to strengthen Hopewell by addressing these four strategic priorities:

Building Census -- Achieving an average census of 33 residents will ensure a balanced operating budget and will be achieved by:

• Enhancing marketing and communications
• Building an expanded referral network
• Making Hopewell more findable to those who refer and families who need Hopewell's services

Optimizing Facilities -- Development and implementation of a comprehensive facilities plan will ensure that Hopewell residents and staff can experience residential life and programming expected of a premier facility, and will be acheived by:

• Maintaining existing facilities
• Maximizing the use of the Hopewell property
• Improving facilities to enhance programming

Ensuring Long-Term Financial Viability -- Working to secure Hopewell's financial sustainability is critical to providing essential services to those in need. Hopewell will strive to minimize the financial burden on those in need of care. This will be achieved by:

• Developing and executing a budget that will ensure long-term financial sustainability
• Seeking additional and alternative funding sources (insurers, governments)
• Considering various initiatives to grow endowment (contemplating capital, endowment, and program campaigns)

Enhancing Talent -- Hopewell will strive to strengthen its board, management, and staff to support the requirements of the organization and the priorities of the strategic plan. This will be achieved by:

• Ensuring that the organizaiton is fully staffed to provide the services Hopewell residents expect
• Reviewing and revising Executive Director role to maximize external focus and ensure that ED is the face of Hopewell to all constituencies
• Reviewing the Hopewell management organizational structure to ensure that it is appropriate to achieve the objectives of the strategic plan
• Identifying required skill sets on the board and adding new trustees with those skills
• Reviewing board and committee structure to ensure that both support successul implementation of the strategic plan 
• Broadening Hopewell's board diversity
• Engaging in short-term and long-term management succession planning

Our Strategic Plan provides a roadmap and timeline for guiding Hopewell's future as an organization with extraordinary vision and commitment to excellence in the delivery of mental health care and treatment. The energy, expertise and wisdom of the board, staff and other stakeholders who contributed to our Strategic Plan assure that a well-thought-out and practical guide for Hopewell's future success is in place and will serve as a living, working document for the months and years ahead.